Our Mission:

Our mission is to market and promote Northfield, and enhance the economic vitality of the community by attracting visitors, tour groups, corporate meetings, conferences, retreats, and events to Northfield.

Our Vision:
We envision Northfield as a premier tourist destination, retaining and showcasing the values, heritage, culture and natural beauty of Northfield and the surrounding area.

Who We Are:
The Northfield Convention & Visitors Bureau (CVB) is the official destination marketing organization for the city and serves to favorably impact Northfield’s economy through conventions and tourism.

The Northfield CVB serves as the first point of contact for meeting planners, sports tournament directors, tour operators, special event planners, and leisure travelers. The CVB staff assists groups with site selection, group accommodations and meeting preparation, provides sports tourism information, and markets the region to travelers in order to increase overnight visitation and spending.

The CVB produces official tourism publications; manages the official tourism website for Northfield, and provides assistance to host meetings, group tours and sporting events. It develops advertising and social media campaigns to attract visitors who will stay longer and spend more money.

The CVB administers an official Northfield Tourism Information Center at the Chamber offices at 19 Bridge Square. Additionally, the CVB keeps tourism industry partners updated on the latest in research trends and marketing programs, as well as business development opportunities.

What we can do for you:
Whether you’re planning a week-end getaway or vacation, making arrangements to bring a tour group in by bus or need help with planning a conference or convention, the staff at the Northfield Convention and Visitors Bureau is here to assist you.  We can help you with:

• Lodging choices
• Providing directions
• Customizing itineraries and travel plans
• Providing maps, brochures and information on attractions and events

Our Board

An established CVB Advisory Board is in place to advise the Director of Tourism, offer input, approval of budget and reports to the Chamber of Commerce Board & City Council.  The CVB Advisory Board is made up of:

Board Chair: Brad Ness, Northfield City Council Representative
Board Vice Chair: Robert Stai, The GearResource Outfitters
Board Secretary/Treasurer: Cynthia Gilbertson, Northfield Yarn
Sharon Jackson, Northfield Inn
Philip Spensley, Arts & Culture Commission
TJ Heinricy, City of Northfield
Jenaveve Bell-Pittman, Tanzenwald Brewing Company
Jeff Haase, Country Inn & Suites
Arianna Eagar, Archer House River Inn & Suites
Laura Meyers, Imminent Brewing
Jenni Roney, Northfield Downtown Development Corporation
Rob Schanilec, By All Means Graphic Design

Lisa Peterson joined the Northfield Convention & Visitors Bureau in September 2015 and is responsible for overseeing the marketing and public relations of the organization.  She has a Bachelors Degree in Marketing from Augsburg University (formerly Augsburg College) in Minneapolis. She actively serves on several boards and committees including the Northfield Historical Society, the Defeat of Jesse James Days Committee and the Northfield ArtsLab Co-hort. She has just been appointed to a two-year term on the Minnesota Association of Convention and Visitors Bureau.

Todd Bornhauser is the President of the Northfield Chamber of Commerce and Tourism and is responsible for overseeing the organization’s leadership, management, finances, community relations, business advocacy, and membership development. He holds a Bachelor’s Degree from Florida State University in Hotel & Restaurant Administration.  Todd serves as a liaison to community groups and currently serves as the Board Chair of the City of Northfield Economic Development Authority.  In addition, he advocates for the organization’s members on business related issues at the local, state and national level.